Toyota Introduces the Century SUV – The Japanese Bentley

The transformation of Toyota‘s popular luxury sedan, the Century, into an SUV, marks a significant shift in the vehicle’s evolution. Retaining the design cues of its predecessor, this SUV boasts a considerable size comparable to full-size SUVs, albeit with a seating capacity for only four individuals.

Noteworthy features include reclining rear seats and entertainment amenities, while customization options are available for both exterior colors and interior upholstery. Equipped with a plug-in hybrid powertrain featuring a 3.5-liter V-6 engine and all-wheel drive, detailed specifications have yet to be disclosed.

Limited availability is planned by Toyota, producing merely 30 units per month exclusively for the Japanese market at a starting price nearing $170,000—a reflection of the local demand for chauffeured vehicles.

Key Takeaways

  • The Century sedan has been transformed into an SUV, while the sedan will continue to be sold alongside the SUV.
  • The Century SUV follows the design cues of the model and is as big as many full-size SUVs, but it only seats four people.
  • The Century SUV is equipped with a plug-in-hybrid system and a 3.5-liter V-6 engine, with all-wheel drive available.
  • Toyota plans to build 30 units per month of the Century SUV, which is only available in Japan with a starting price of nearly $170,000.

The Evolution of the Century: From Sedan to SUV

The Century sedan, which has been in existence for many decades, is undergoing evolutionary changes as it transforms into an SUV while still being sold alongside the sedan.

This transformation is driven by customer response and market competition, as Toyota aims to enhance the Century’s appeal and meet the evolving demands of luxury vehicle buyers.

The shift from sedan to SUV allows for interior enhancements that prioritize passenger comfort and experience. Technological advancements are likely to be incorporated into the new Century SUV, providing modern features and amenities that align with customer expectations in the luxury segment.

These updates will not only cater to the desires of a liberated audience but also position Toyota as a competitive player in the luxury SUV market.

Luxurious Design and Features of the Century SUV

Featuring a four-seater configuration with fully reclinable seats, the Century SUV offers an interior designed for maximum comfort and luxury. The spacious seating allows passengers to relax and enjoy their journey.

Premium materials are used throughout the cabin, providing a sense of opulence and refinement. Customization options are available, allowing buyers to personalize their vehicles according to their preferences.

Advanced technology is seamlessly integrated into the interior, enhancing convenience and connectivity. The Century SUV boasts features such as a large infotainment screen from Lexus, physical switches and buttons for climate controls, bespoke audio system, noise-reducing laminated glass, TV screens for rear passengers, and a central fridge for added convenience.

With its focus on interior comfort and high-quality materials, the Century SUV offers a luxurious experience that caters to individuals seeking liberation in their automotive choices.

Unleashing Power: The Plug-in-Hybrid Powertrain of the Century SUV

Unleashing power to the wheels, the plug-in-hybrid powertrain of the Century SUV combines a 3.5-liter V-6 engine with an electric motor for enhanced acceleration and performance. This powertrain revolution utilizes hybrid efficiency to provide both power and sustainability.

By combining the internal combustion engine with an electric motor, this SUV achieves better fuel economy and lower emissions compared to traditional gasoline-powered vehicles. The hybrid system also allows for seamless transitions between gasoline and electric power, optimizing performance in various driving conditions.

With this electrification technology, Toyota is able to unleash a new level of luxury and performance in the Century SUV, catering to customers who desire both power and environmental consciousness. This combination of power and luxury sets a new standard in the automotive industry, showcasing that sustainability can coexist with high-performance capabilities.

Exclusive and Limited: Availability and Market of the Century SUV

Available exclusively in the Japanese market, the Century SUV caters to the demand for chauffeured vehicles among Japanese businessmen and politicians. This limited-production luxury SUV is part of Toyota’s pricing strategy to maintain exclusivity and meet market demand.

With a starting price of nearly $170,000, the Century SUV offers a unique approach to luxury compared to other large luxury SUVs. It features a plug-in-hybrid 3.5-liter V-6 engine for exhilarating acceleration, four-wheel steering, and all-wheel drive.

The interior design focuses on back-seat passengers’ comfort and experience with fully reclinable seats, a bespoke audio system, and noise-reducing laminated glass. Additionally, convenient design elements such as wide-opening doors, generous side steps for easy entry and exit, TV screens for rear passengers, and a central fridge add to the luxury experience.

Its availability only in Japan further adds to its exclusivity among discerning customers in this market segment seeking liberation through opulent transportation options.

Author Insights: Toyota’s Bold Move With the Century Luxury SUV

With a focus on meeting the demand for chauffeured vehicles among Japanese businessmen and politicians, the limited-production Century SUV offers a unique approach to luxury in comparison to other large luxury SUVs.

Toyota’s strategy behind introducing the Century SUV is to cater specifically to the needs of its target audience in Japan. The Century SUV competes with other high-end luxury SUVs in terms of features and performance, but it sets itself apart with its emphasis on back-seat passengers’ comfort and experience.

In terms of pricing strategy, the starting price of nearly $170,000 positions the Century SUV as a premium offering in the market. Its exclusivity and limited availability add to its appeal among luxury car enthusiasts.

Moreover, this bold move by Toyota has the potential to make an impact on the luxury SUV market by expanding customer choices and setting new standards for luxurious transportation.


In conclusion, Toyota has made a bold move by transforming its popular luxury sedan, the Century, into an SUV. The Century SUV retains the design cues of the sedan while offering a spacious and luxurious interior for four people. Equipped with a plug-in-hybrid powertrain and all-wheel drive, it combines power and efficiency. With limited availability and a starting price of nearly $170,000, the Century SUV caters to Japan’s demand for chauffeured vehicles. This move showcases Toyota’s commitment to innovation and meeting customer demands in the luxury market.

For example, let us consider a hypothetical scenario where a high-profile business executive in Japan requires a chauffeured vehicle that offers both luxury and environmental sustainability. The Century SUV would be an ideal choice as it provides opulent features such as reclining rear seats and customizable options while also being equipped with a plug-in-hybrid powertrain that reduces emissions. This combination allows the executive to travel in style and comfort while minimizing their carbon footprint.

Via: Autoblog



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Author: Andrew

Andrew has always been passionate about cars and has been working in the automotive industry for many years. He opened his own business to share his love of cars with the world and provide an outlet for car enthusiasts to learn more about this fascinating topic.

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